Buick is Making History with Reliability
Buick has achieved what no other domestic brand has in more than three decades: Buick has earned a spot in the top three most reliable brands in the Consumer Report’s Annual Brand Reliability Survey. An arena that international brands have dominated for years, this was welcome news from the Automotive Press Association conference in Detroit on Sunday, Oct 23.
Buick has done respectably in the past few years, remaining in the top ten of CR’s brand reliability rankings. But it is a momentous occasion to have a domestic brand back up on that podium for the first time in 35 years and it’s fitting that it comes from General Motors’ near-luxury brand as they focus on exceeding driver and expert expectations.
Many credit the stellar rankings to Buick’s mature line of models. By steadily refining their current lineup, any issues have already been worked out so Buick can focus on improving customer satisfaction and safety features. The brand did introduce a few new models this year but from the excellent responses so far should not impact the brand negatively in coming years.
“Buick’s achievement is commendable and sure to be a wake-up call to other manufacturers,” said Jake Fisher, Consumer Reports’ director of automotive testing. “One reason why the brand has been able to leapfrog others in the General Motors’ stable has been its limited vehicle lineup–with none of the pickups and truck-based SUVs that have negatively impacted Cadillac and Chevrolet.”
Buick joined Lexus and Toyota at the top, in first and second place respectfully. The last time Buick earned such high marks was back in the early 1980’s when Consumer Report first started tracking these numbers. Other GM brands made gains this year but none so hefty as Buick’s.